One Hat One Hand recently teamed up with TH Productions to create an immersive tasting room experience for Botanist, an Islay dry gin brand known for its hand-foraged aromatics. From the Wild, Foraged, Distilled displays detailing their distillation process to the Local Market, where guests could choose their own cocktail ingredients.

The featured exhibit is an interactive display with 31 rotating panels illustrating each botanical used in the creation of the gin. Fresh floral arrangements added an extra sensory experience, while a custom built bar helped the brand engage with retailers, distributors, and craft cocktail makers from around the country.

The customizable activation traveled with the Botanist team on their four city tour starting in San Francisco and visiting Dallas, Chicago, and New York for the brand’s kick-off in America. Formerly available only in Europe, Botanist gin is now retailing in select shops in the States.