Working with New Creatures, a wildly creative event and experiential design firm, is always a privilege because their projects usually mean Super Bowl projects! This year, for the 2023 Super Bowl LVII, we helped build a Chip Strip Activation for Frito-Lay in Las Vegas at the New York New York Hotel.

Paying tribute to Phoenix, Arizona’s iconic RT 66 road-side attractions, this experience features chip-themed buildings and a HUGE Chester Cheetah Wedding Chapel experience that welcomes guests to experience all the cheezy goodness of Las Vegas Weddings and Social Media user-generated content.

This project meant all of our favorite One Hat One Hand elements: old-school event work, tight schedules, long days, travel, precision carpentry, integrated technology, wind and rain, laughs, super fun clients, great music and mountains of free snacks.